i.d leverages your media spend. By telling you what your market is thinking - in a rolling project of five consulting stages, each one as detailed or as high-level as you need - you get to see what's working and what could work harder, in every line item of your media budget.

It might be as simple as a monthly report on which story topics and subjects are most popular in a defined list of publications. It might be charting the contrast between the messages you want out there, and the messages that are getting through. Or perhaps how you're doing against your biggest competitor. i.d can handle it all, supporting your decisionmaking and ensuring your PR agency partners can do their work effectively.

Whatever your goals are for your public image, i.d can find a way to make the size of your budget stretch to the scale of your ambition. Click below to see how it works.