Opinion needs to be backed up. Instinct and gut feel are best supported by real insight. That's the job of MediaDashboard's top layer, which includes indicators like:

The stage a story's reached - is it a media frenzy, or fizzling out? And you can click to challenge the reasoning of the i.d analysts responsible.

The aggregate positivity or negativity of the issue being covered - for those at-a-glance overviews when time is short.

The opportunities and risks that coverage may have created - highlighting possible weaknesses in your competitors or positionings you could take ownership of.

That's the top layer: strategic decision support. Head back to the lower layer.