Get the big picture. Raw data means nothing until it's presented as charts and tables that mean enough to guide your decisions. The central layer of MediaDashboard includes information including:

Bar charts showing the proportion of sentiment in the context of total coverage - if most of your media is neutral on you, you'll see a lot of yellow. Of course, it may be different for another subject area.

Scatter diagrams plotting your position versus your competitors... on the axes of impact (volume of coverage) and favourability (its sentiment.)

Matrices categorising the actual people and publications driving that sentiment - complete with clickable names.

Now head up to the top layer: business intelligence.