It's all in the numbers. For many, the most useful metrics are the headline ones: total articles, lists of authors, and links to the articles themselves. KPIs you'll see in this layer include:

Statistics on the organisations and topics you're following - and the number of relevant references in each. Along with their sentiment, from active opposition to positive advocacy.

Details of the people responsible for that coverage: everyone from bylined journalists to talking heads.

Summaries of the articles written by i.d's human analysts that capture the essence of the story in one sentence.

Now take a look at the middle layer: analytics.