Peter turns a page to a chart that pits Simone against her fellow CEOs. Actually, "fellow" is the wrong word: as one of relatively few female CEOs, her media profile is unusually broad, and the press frequently compare her to other female executives in addition to the mostly-male FTSE-100 club.

41 articles have mentioned Simone this month, and the first page of the report is a list of article summaries. Simone notes the praise approvingly - "Outstanding", "Role model", "Safe pair of hands" - but is more interested in an article marked as actively questioning her leadership. Peter clicks a link in MediaDashboard to get the full text up.

No two ways about it: the article's sour on Simone - questioning her work/life balance and noting she's a working mother of four. (What a cheek; Simone's children are all over 18 and none live at home!) Reassuringly though, Peter notes the sexist redtop's falling circulation and declining influence, and also how often it seems to get sued for libel.

Simone decides not to seek legal opinion; there's an old saying about never wrestling with a pig. (You get dirty, and the pig enjoys it.)

Next: Peering at the peer group.