Customer journey 1: A new PR executive gets bubbly
Paul, 26, is an art history graduate who's taken an account executive job at Pressup PR. FirstQuencher, Pressup's principal client, is a global drinks marketer - and Paul's brief is to push its health benefits to increase appeal to an adult demographic.
But there's a problem: his only experience of the soft drinks sector so far is the free cans from the office kitchen. So he's been given a MediaDashboard login to get him fizzing. How does he get some fresh knowledge in the can?
On first login, Paul sees a view like this - a custom set of statistics, charts and metrics about his business.