Turbocharge your media strategy with MediaDashboard

People are talking about you. And you owe it to yourself to know what they're saying. MediaDashboard tells you, in simple yet powerful statistics, charts, and metrics that let you see the view from the top, then drill down into the detail. Take a look at its three layers.

The monitoring layer gives you the baseline: straightforward statistics on your media coverage. How many articles, how many authors, and snippets of the coverage, with the full story just a click away. Read more about them here.

The analytics layer takes the numbers up a notch, into meaningful charts that compare fact, opinion and sentiment across chosen topics. Favourable and unfavourable coverage displayed in simple bars and graphs, each segment clickable so you can see the story behind the graphics. Giving you the big picture - at a glance. Read more about it here.

At the top, the insight layer adds human judgement and nuance to the sentiment scores and other information in the analytics layer. i.d's team of analysts flags up what's trending up and what's heading for a fall, not as pure numbers but as opportunities (and risks) for your business. Read about the investigative metrics here.

A view of MediaDashboard, showing its three 'layers'