Governance & Reputation: ensuring quality of corporate governance
1
Information
Gathering
Numbers matter - if they're the right numbers. i.d's fivefold consulting methodology starts with a deep dig into your communications objectives and their effect on the volume and tone of your media coverage.
All of which leads to solid facts and figures and a sound basis for decisionmaking.
2
Message
Development
What's your story? Stage 2 works out how to tell it. A matrix of messages that covers every concept you want out there. Imagine a landscape of ideas describing the perfect you
with every topic backed by its importance across your peer group. i.d plots every twist.
3
Situational
Analysis
Where you are now, contrasted with where you want to be. That's Stage 3: finding the baseline and working out how to raise the bar.
Charting influential journalists, respected commentators, and opinion leaders - for every key message. Is your PR releasing its potential? i.d unearths opportunities.
4
Campaign
Creation
When you know where you're going, you can work out how to get there. In Stage 4 i.d works with you on strategy, shaping those messages into their most effective forms.
And defining the delivery channels where they'll work hardest. Making sure your audience hears you.
5
Results
Analysis
What worked? And why? The last stage of i.d's methodology casts a critical eye over the KPIs and KSFs foremost in your business strategy, a set of handpicked metrics.
All in order to decide actions. Make changes. And then apply them to the next cycle.
Services i.d offers to corporate governance officers include:
- Media research and analysis
- Custom news trackers
- CxO briefing & reports
- Stakeholder research
- Reputational risk auditing
- Risk Management support
- And, of course, MediaDashboard
Reputation is a rollercoaster: a scandal can wipe out years of gains across a sector in days. To smooth the market's peaks and troughs, you need the right information - the sort of information that doesn't appear on a balance sheet. And that's where i.d can help.
What are the key factors of reputational risk? They're not the same for everyone in your sector. Which audiences have the greatest impact on how deep a media story goes or how long it lasts? (Sometimes it's an audience of one, a single influential commentator.) If those stakeholders are engaged at the right level, reputational risk becomes less about crisis management - and more about uncovering opportunities.
From simple compliance to complex CSR, governance professionals can protect valuations by understanding in depth which key risks affect different groups of people. An i.d project to define, quantify, and manage these risks can keep the IR department on the right track - without a wild ride.
Customer quotes
"Backed up with quarterly workshop sessions, i.d's analysis provides us with an independent market-based way to assess and benchmark our PR programme and to keep it on track." - Leonie Alsop, Global Head of Marketing, Wall Street Systems
News >>
See what i.d clients are saying about our media tracking and analysis services, in their own words.
i.d's approach >>
See how we do it, with a look at i.d's fivefold consulting methodology.
Case studies >>
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