In a world where a single percentage point or penny of EPS translates into millions in value, accuracy is paramount. So your PR and IR professionals need the support of fact-checked and second-sourced information when they create your campaigns. That’s where i.d can help.

The edge events that affect your share price can also be opportunities. A new product announcement, a successful disposal, a chunk of M&A activity will cut far deeper into the audience’s mind if its supporting data is rock-solid. Investors use such data to make decisions, and if you become known for always getting the numbers right, your ROI on PR and IR will grow.

Scratch the surface of the most creative campaign, and you’ll find a bedrock of reliable information. That’s the edge i.d. can offer to your communications people.