Your corporate valuation is the sum total of investors’ beliefs about your future cashflows. Those beliefs are affected by the information your audience soaks up through the media – so if you’re in charge of communicating with them you’ve got to control that newsflow. Having a list of what’s out there is a start.

i.d can build that list for you. Not an informal snapshot, but a rigorous matrix of topics and tonality in your media coverage, enabling you to gauge what’s important and what represents a gap that needs plugging. It also maps out the areas of most interest – the specific publications and commentators whose content you want to influence.

Doing this brings structure to your strategy – and doing it as part of a rolling programme of activities specifically designed to support your department keeps it as up-to-date as a stock ticker. Because shaping the valuation curve needs the best tools. Let’s talk about it.