Finance & Investment: maximising the value of the finance function
1
Information
Gathering
Numbers matter - if they're the right numbers. i.d's fivefold consulting methodology starts with a deep dig into your communications objectives and their effect on the volume and tone of your media coverage.
All of which leads to solid facts and figures and a sound basis for decisionmaking.
2
Message
Development
What's your story? Stage 2 works out how to tell it. A matrix of messages that covers every concept you want out there. Imagine a landscape of ideas describing the perfect you
with every topic backed by its importance across your peer group. i.d plots every twist.
3
Situational
Analysis
Where you are now, contrasted with where you want to be. That's Stage 3: finding the baseline and working out how to raise the bar.
Charting influential journalists, respected commentators, and opinion leaders - for every key message. Is your PR releasing its potential? i.d unearths opportunities.
4
Campaign
Creation
When you know where you're going, you can work out how to get there. In Stage 4 i.d works with you on strategy, shaping those messages into their most effective forms.
And defining the delivery channels where they'll work hardest. Making sure your audience hears you.
5
Results
Analysis
What worked? And why? The last stage of i.d's methodology casts a critical eye over the KPIs and KSFs foremost in your business strategy, a set of handpicked metrics.
All in order to decide actions. Make changes. And then apply them to the next cycle.
Services i.d offers to financial professionals include:
- Media research and analysis
- Custom news trackers
- Aggregate portfolio reports
- Brand valuation modelling
- Coverage impact analysis
- Media security auditing
- Investor Relations support
- IR project management
- And, of course, MediaDashboard
The Finance function adds Edge: that critical slice of talent that separates Hold from Outperform. But effective use of capital means more than managing land or buying assets. These days, valuations are decided in the day's headlines as well as the corner office. That's why IR professionals and CFOs see value in talking to i.d.
If you know your newsflow, you know what people are saying about you. What if you could see media impact as a forecast instead of a instead of a snapshot? Trends over time, new ideas affecting valuations, competitors rising in investors opinion. Intangibles whose effect can be very... tangible.
Quantifying these abstract concepts can lead to concrete numbers, like the real effect of a merger on your market cap. Or a better idea of what discount factor you should use for your next project's NPV. When small numbers can make a big difference, i.d can help you hone them.
Customer quotes
"i.d's journalist database and coverage analysis helps us ensure we are covering and prioritising the key media opinion leaders in the sector." - Michael Golding, Global Press and Analyst Relations Manager, Wall Street Systems
News >>
See what i.d clients are saying about our media tracking and analysis services, in their own words.
i.d's approach >>
See how we do it, with a look at i.d's fivefold consulting methodology.
Case studies >>
Like to see some proof points? Click here for i.d's latest cases, white papers, and testimonials.