Client Testimonials

Corporate Communications Manager Siemens Financial Services

“Unlike other approaches MediaDashboard has a simple and transparent research method, linked into our messaging and communications objectives, which accurately quantifies our ‘gut feel’ about the success of our campaigns – much to the delight of our FD! Additionally, the ability to integrate the diverse media evaluation needs of individual Siemens businesses into a single view is incredibly valuable."

Senior Director McAfee Inc.

“As the leading global provider of systems and network security, McAfee competes across multiple regional markets. MediaDashboard provides us with vital numbers and analysis to help us measure and evaluate progress on our corporate and product communications; both regionally and overall. Its transparent analytical framework helps us get behind the numbers to track trends, spot issues and to keep tabs on peer activity. MediaDashboard is the only service we have seen that integrates comprehensive media tracking, robust analysis and tailored research within a single package."

Media Manager Tesco

“Investor Dynamics’ media research helps us to quantify media perception and sentiment and to track developing trends. Their data-driven statistical approach helps us to test and confirm our own gut-feel and provides a valuable input into our monthly planning and review cycle."

Head of Communication and Programmes Thus plc

“THUS plc is one of the UK’s leading network operators. It competes in a complex, highly competitive and sometimes volatile media landscape. MediaDashboard helps us understand how our media coverage compares against our competitors, what messages are working and which need work, both from a product and corporate point of view. It’s a valuable addition to the communications tool kit providing powerful reporting and planning information."

Head of Media Relations Siemens UK Corporate Communications

“Previous attempts at a single solution had resulted in a complicated and expensive system. There was no business ownership and a one-size-fits-all approach was so high-level as to not be of any practical use. Investor Dynamics worked with us, taking the time to consult with each of the UK businesses, ensuring corporate objectives were met and that the evaluation delivered value to everyone involved."

Head of Communications Siemens Transportation Systems

“The MediaDashboard service allows us to better quantify and demonstrate the impact of our media relations work to our key stakeholders. Taking a structured research approach means that better planning information is available such as journalist advocacy or effectiveness on key issues within target trade titles - areas that in the previously have been difficult to quantify. In addition having the Investor Dynamics team carry out the work not only ensures independent and consistent research but also free up valuable time in order to act on the results"

Managing Director Hotwire PR

“Hotwire is one of Europe’s leading technology PR agencies, with offices in all major regions and an extensive global network. Our clients value our focus on measurable results and transparency. MediaDashboard provides an insightful view of our clients’ brands in the media, often in a complex and difficult media landscape. A combination of traditional research methods with new technology means we not only get the benefit of senior researchers, but also a powerful tool that enables us to plan effectively. MediaDashboard helps us demonstrate the impact and huge value for the work we do for our clients"