Clients use i.d's services for a variety of reasons - from everyday media tracking to deep-dig analysis; from launch publicity to crisis management. Many of them have kindly agreed to let us quote them, by giving us brief testimonials. Here are a few.

Cadbury

Trevor Datson, Head of Global Financial Communications from Cadbury said "Investor Dynamics’ media research helps us to quantify media perception and sentiment and to track developing trends. Their data-driven statistical approach helps us to test and confirm our own gut-feel and provides a valuable input into our monthly planning and review cycle."

Siemens Financial Services

Andrew Brown, Corporate Communications Manager from Siemens Financial Services said "Unlike other approaches MediaDashboard has a simple and transparent research method, linked into our messaging and communications objectives, which accurately quantifies our ‘gut feel’ about the success of our campaigns – much to the delight of our FD! Additionally, the ability to integrate the diverse media evaluation needs of individual Siemens businesses into a single view is incredibly valuable. (Andrew is currently Group Communications Director at Regus plc)"

Wall Street Systems

Michael Golding, Global Press and Analyst Relations Manager from Wall Street Systems said "i.d's journalist database and coverage analysis helps us ensure we are covering and prioritising the key media opinion leaders in the sector."

Hotwire PR

Kristin Syltevik, Managing Director from Hotwire PR said "Hotwire is one of Europe’s leading technology PR agencies, with offices in all major regions and an extensive global network. Our clients value our focus on measurable results and transparency. MediaDashboard provides an insightful view of our clients’ brands in the media, often in a complex and difficult media landscape. A combination of traditional research methods with new technology means we not only get the benefit of senior researchers, but also a powerful tool that enables us to plan effectively. MediaDashboard helps us demonstrate the impact and huge value for the work we do for our clients"

Siemens Transportation Systems

Alison Emery, Head of Communications from Siemens Transportation Systems said "The MediaDashboard service allows us to better quantify and demonstrate the impact of our media relations work to our key stakeholders. Taking a structured research approach means that better planning information is available such as journalist advocacy or effectiveness on key issues within target trade titles - areas that in the previously have been difficult to quantify. In addition having the Investor Dynamics team carry out the work not only ensures independent and consistent research but also free up valuable time in order to act on the results"

Cadbury

Robert Morgan, Corporate Communications Manager, Cadbury from Cadbury said "The MediaDashboard is a useful tool for analysing the media and the ability to track sentiment by journalist or commentator is excellent. This helps form a key part of our external comms planning."

Siemens UK Corporate Communications

Anne Keogh, Head of Media Relations from Siemens UK Corporate Communications said "Previous attempts at a single solution had resulted in a complicated and expensive system. There was no business ownership and a one-size-fits-all approach was so high-level as to not be of any practical use. Investor Dynamics worked with us, taking the time to consult with each of the UK businesses, ensuring corporate objectives were met and that the evaluation delivered value to everyone involved."

Wall Street Systems

Leonie Alsop, Global Head of Marketing from Wall Street Systems said "i.d keeps a close track on peer group activity and media coverage. Backed up with quarterly workshop sessions, their analysis provides us with an independent market-based way to assess and benchmark our PR programme and to keep it on track. All based on hard facts and data."

McAfee Inc.

Sal Viveros, Senior Director from McAfee Inc. said "As the leading global provider of systems and network security, McAfee competes across multiple regional markets. MediaDashboard provides us with vital numbers and analysis to help us measure and evaluate progress on our corporate and product communications; both regionally and overall. Its transparent analytical framework helps us get behind the numbers to track trends, spot issues and to keep tabs on peer activity. MediaDashboard is the only service we have seen that integrates comprehensive media tracking, robust analysis and tailored research within a single package."