Knowing what your market thinks of you is only half the story. You need to see where you stand in context with your peers. And your peer group may not be just your direct competitors; the market may be abuzz with companies chasing you from a different angle. Companies ready to eat your brand for breakfast.

A situational analysis puts the competition in context. Your message matrix and the sentiment about those topics, charted against the same metrics for your peer group... over time. The vectors on those charts let i.d give you independent information that supports your media strategy. Who needs watching, which messages need reinforcing. Which competitors look hungriest. (And which ones look like.. .your lunch.)

It's consulting at its strongest: independent, informative, and backed by solid data. You can see it makes sense.