MediaDashboard
MediaDashboard™ is the next generation of media evaluation, measurement and analysis. Its innovative combination of technology-enabled news tracking, traditional research methodologies and highly experienced researchers and analysts delivers intelligent and independent results that impact at the very heart of your business and communications strategy.
MediaDashboard™ enables you to:
- Monitor the execution of your communication strategy on a product, business unit or other corporate level against measurable objectives
- Build an objective understanding of what different media audiences think of your organisation and why
- Understand how your media coverage compares to that of your peers in target print and digital media channels
- Pinpoint which strategies are working and which are not, categorised by journalist, topic, publication, advocate or critic, so you can take appropriate action
- Track the specific impact communications have on your organisation's brand
- Manage global campaigns and the consistency of brand messages across multiple regions
Contact us to find out how MediaDashboard can support your communications planning process.