Brand & Media Management
Brands are no longer the domain of the marketing department alone as they are the bellwethers of an organisation’s most valuable asset, its reputation. Brand management, therefore, is about brand equity, brand measurement, competitor benchmarking and building, evolving, protecting and subtly repositioning a brand to resonate positively with the motivations, moods and interests of the target audiences and other stakeholder groups.
In a complex media environment where behaviour, beliefs and perceptions have the potential to impact – positively and negatively – on your brand, reputation tracking, journalist intelligence and media analysis and evaluation play an ever more important role in the development and implementation of a communications strategy and in demonstrating marketing ROI measurement.
Communications Planning Cycle
Investor Dynamics offers a tailored solution to help clients separate signal from noise and to truly understand what the market is thinking about their company across an organisation’s target print and new media channels. We put you in control of your communications strategy at each stage of the planning cycle and during crisis situations. As we do all the hard measurement, like counting press clippings, you have the time to get on with other more strategic tasks.
Our media research services for marketing and communications professionals include:
- Real-time news tracking, media evaluation and measurement services via our real- time market intelligence tool, MediaDashboard and our 24/7 NewsDesk service;
- Data-driven Media Research that is completely focused on the key reputation drivers your organisation is tracking. It uncovers what the market is thinking about your company, products and peers which means that you can justify decisions to line managers and stakeholders and take action before it is too late;
- Media Audits designed to support campaign planning, identify gaps, opportunities and risks as well as other ad hoc consultancy.