Stage 5 of i.d's consulting methodology: results analysis
1
Information
Gathering
Numbers matter - if they're the right numbers. i.d's fivefold consulting methodology starts with a deep dig into your communications objectives and their effect on the volume and tone of your media coverage.
All of which leads to solid facts and figures and a sound basis for decisionmaking.
2
Message
Development
What's your story? Stage 2 works out how to tell it. A matrix of messages that covers every concept you want out there. Imagine a landscape of ideas describing the perfect you
with every topic backed by its importance across your peer group. i.d plots every twist.
3
Situational
Analysis
Where you are now, contrasted with where you want to be. That's Stage 3: finding the baseline and working out how to raise the bar.
Charting influential journalists, respected commentators, and opinion leaders - for every key message. Is your PR releasing its potential? i.d unearths opportunities.
4
Campaign
Creation
When you know where you're going, you can work out how to get there. In Stage 4 i.d works with you on strategy, shaping those messages into their most effective forms.
And defining the delivery channels where they'll work hardest. Making sure your audience hears you.
5
Results
Analysis
What worked? And why? The last stage of i.d's methodology casts a critical eye over the KPIs and KSFs foremost in your business strategy, a set of handpicked metrics.
All in order to decide actions. Make changes. And then apply them to the next cycle.
To see how each stage of i.d's consulting methodology applies to the main sectors we work with, click here.
Brand & Media
1 Information gathering
2 Message development
3 Situational analysis
4 Campaign creation
5 Results analysis
Finance & Investment
1 Information gathering
2 Message development
3 Situational analysis
4 Campaign creation
5 Results analysis
Governance/Reputation
1 Information gathering
2 Message development
3 Situational analysis
4 Campaign creation
5 Results analysis
Pushing it out there, then pulling it back. No campaign gets rolling without its spin being measured. How is each message performing against your Key Performance Indicators? What's the effect on your Key Success Factors? And are any campaigns fighting with each other?
But i.d's results analysis doesn't stop there. Drilling down into the behaviour of individual contributors and commentators, it shows you what's working effectively and where the gaps need further work. All presented without clutter, in smooth charts and statistics that make it clear where the important bits are. From those we'll make recommendations - which of course you can question.
It doesn't end there; i.d's methodology is a cycle, not a pathway. Your report is a tool for making the next cycle even more effective. What's after stage 5? Stage 1 again. It's even more fun second time around.
See how results analysis works for the sectors below, or take another look at Stage 1: information gathering.
Customer quotes
"MediaDashboard provides an insightful view of our clients' brands in the media, often in a complex and difficult media landscape" - Kristin Syltevik, Managing Director, Hotwire PR
News >>
See what i.d clients are saying about our media tracking and analysis services, in their own words.
i.d's approach >>
See how we do it, with a look at i.d's fivefold consulting methodology.
Case studies >>
Like to see some proof points? Click here for i.d's latest cases, white papers, and testimonials.