1
Information
Gathering
Numbers matter - if they're the right numbers. i.d's fivefold consulting methodology starts with a deep dig into your communications objectives and their effect on the volume and tone of your media coverage.
All of which leads to solid facts and figures and a sound basis for decisionmaking.
2
Message
Development
What's your story? Stage 2 works out how to tell it. A matrix of messages that covers every concept you want out there. Imagine a landscape of ideas describing the perfect you
with every topic backed by its importance across your peer group. i.d plots every twist.
3
Situational
Analysis
Where you are now, contrasted with where you want to be. That's Stage 3: finding the baseline and working out how to raise the bar.
Charting influential journalists, respected commentators, and opinion leaders - for every key message. Is your PR releasing its potential? i.d unearths opportunities.
4
Campaign
Creation
When you know where you're going, you can work out how to get there. In Stage 4 i.d works with you on strategy, shaping those messages into their most effective forms.
And defining the delivery channels where they'll work hardest. Making sure your audience hears you.
5
Results
Analysis
What worked? And why? The last stage of i.d's methodology casts a critical eye over the KPIs and KSFs foremost in your business strategy, a set of handpicked metrics.
All in order to decide actions. Make changes. And then apply them to the next cycle.
Investor Dynamics: Letting you know what your market is thinking.
i.d was founded on one principle: finding out what your market thinks of you. A global team of coders, researchers, and analysts, we use numerical, analytical, and consultative methods to find the true shape of your media coverage - enabling you to reshape it to your advantage. It's all driven by our web-based MediaDashboard. Click below to learn more.
Your public image is too important for guesswork. Building and maintaining it needs solid information, meaningful analysis, and effective action. That's what i.d does. Sifts through data. Sorts what matters. Watches for patterns. Then helps you act on them. With a smooth sequence of actions focused on your key success factors. Our consulting methodology is divided into five stages, all backed by hard data. Click to see how it works.
Brand & Media
Marketing pro or PR exec? See how these methods can build and maintain your public image.
Finance & Investment
IR contact or finance pro? Here's how these methods can build positivity and maximise market cap.
Governance & Reputation
Setting corporate policies? See how this methodology can ensure compliance and make you the opinion leader.
MediaDashboard
MediaDashboard is i.d's web-based service for making sense of your media coverage: numerical metrics, analytical charts, and investigative opinion on risks and opportunities.